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European Hursley Summit 2019

20-21 and 22-23 May

Registration is now closed and the event FULL


Build your Hybrid Cloud Integration skills at a two day event tailored for IT architects and executives. Learn about future strategies that will enable you to lead your organisation through digital transformation. Increase your skills and solve your biggest problems by connecting with our Integration experts in sessions, demos, discussions and 1-1 meetings. 

Hybrid Cloud Integration & Development including Cloud Integration Platform, MQ and Event Streams, App Connect, API Connect and Aspera. We'll also have sessions which include AppDev Modernization, WAS and IBM Cloud Private. Sessions are currently being refined but will cover roadmap and futures, technical deep dives, interactive discussion, demos and more.

This two day event will run twice to enable you to select which dates suit you best.

This event is conducted under a Non-Disclosure agreement, so we will be able to share product directions with you. 

Note: This 2 day event will run twice - both events have the same agenda content.

Day 1

08.30 Registration & refreshments / Coach leaves hotel

09.30 Welcome to Hursley Summit

09.50 Keynote: Business and Digital Transformation demands Modernizing Enterprise Integration
Juan Carlos Soto, VP Cloud Integration

Most organizations today are undergoing digital and business transformation which is accelerating their journey to cloud and driving skyrocketing demand for integration. These organizations must also modernize their approach to enterprise integration or risk their current integration practices becoming a major impediment to their success and ultimate survival. Modernizing integration requires rethinking organization's integration approach around People & Process, Architecture, and Tools used for their transformational IT initiatives. This session describes key trends IBM is observing in enterprise IT, the critical role integration plays in an organization's ability to successfully transform itself, and IBM's newest integration offerings designed to address today's and tomorrow's challenges.

10.45 Electives
12.30 Lunch
13.00 Demos, Tours & 1:1 meetings
14.00 Electives
19.00 Summit Networking Dinner

Day 2

08.00 Coach leaves hotel

09.00 Keynote: Application Modernization - A journey to Cloud
Rob Lamb, VP Management & Platform

Organizations modernizing their IT estate are about twice as successful at digital transformation. But only 20% of workloads have migrated to the cloud to date. While APIs, microservices and containers are becoming standard, the remaining 80% represent a spectrum of unique apps and workloads. Enterprises need guidance to understand what should move where, and when. As they evaluate existing infrastructure and investments, they require new skills, more flexible and open architectures, developer-first strategies, advanced integration, and governance. This session provides a point of view on application modernization, using WebSphere Java enterprise applications as an example.

09.45 Summit Showcase
11.30 Electives
12.15 Lunch
12.45 Demos, Tours & 1:1 meetings
13.45 Electives
16.30 Summit Close

We will run four electives at a time, and each block will be repeated.  There is no need to pre-select electives before the event.

IBM Cloud Integration Platform - Deep Dive, Rob Nicholson
The Cloud Integration Platform is a new product from IBM which integrates the pre-existing products MQ, ACE (IIB), APIC, Datapower, Event Streams and Aspera running in a container environment on Kubernetes. In this session we will provide a technical description of the product, what is is and how it works as well as demonstrating how it can be used to quickly deploy Agile Integration style projects.  It will also cover deploying the product in a Highly Available and Scalable way.

IBM Application Integration Directions and Futures, Andrew Humphreys
The IBM Cloud Integration platform brings together the best of IBM's integration capabilities in a single, powerful package on the IBM Cloud. Join us for a detailed view of the capabilities and strategy as we take the next steps in the journey to break down the barriers between the integration offerings.

How to Be an Integration ACE with IBM App Connect Enterprise, Ben Thompson
Learn about all the latest integration features in IBM App Connect Enterprise (ACE) software. This offering combines the existing industry-trusted IBM Integration Bus technology, re-architected for deployment as part of a container-based Agile Integration Architecture, with new cloud capabilities. We'll discuss all the recent software innovations, which support the full range of enterprise integration use cases.

Escape the App-pocalyspe with IBM App Connect, Andy Garrett
SaaS apps are taking over your world, creating new integration challenges. Your digital projects rely on APIs to provide access to the systems and data that underpin your customer experiences and core business processes. For most businesses, the reality is one of heterogeneous systems talking a variety of formats and protocols, not necessarily REST. In order to achieve your business objectives, you no longer want to look at your API and Integration strategy independent from each other. In this interactive session, we will demonstrate how IBM App Connect helps you achieve a single-360-degree view of your data, build API integrations in minutes, and onboard AI services.

The Evolving Story for Agile Integration Architecture through 2019, Kim Clark
Agile integration architecture (AIA) has moved well beyond its roots around decentralization of the ESB into a more containerized and cloud native approach to integration. We're now exploring how integration modernization affects API management, messaging, events, file movement, and how all this dovetails with the iPaaS and more.

What's new with IBM MQ - Messaging for the modern era, David Ware
IBM MQ provides mission-critical enterprise messaging, offering a foundation on which to extend and build out a hybrid cloud solution. This session shows why IBM MQ continues to be the key messaging technology that many companies trust their business to, and how IBM MQ continues to evolve to meet the ever-changing requirements of our users. The discussion will cover recent updates that enable you to embrace your transition into the cloud and ensure that IBM MQ remains your essential partner as you continue your journey.

The future of IBM MQ and MQ on the Cloud, David Ware / Leif Davisen
As businesses make their decisions to deploy applications in new ways, IBM continues to enhance the IBM MQ family of offerings on cloud, on-premises and in containers. This session will look at what is driving this MQ and MQ on Cloud strategy and outline the future roadmap for these MQ offerings. 

Deploying MQ in Clouds and Containers, Matt Roberts / Arthur Barr
Businesses today are modernizing their IT infrastructure, moving to clouds both public and private and exploring how containers can make deployments and maintenance faster and easier. Learn how IBM MQ is being optimized for these modern environments including how MQ supported container deployments, including the options for using MQ within IBM Cloud Private and Red Hat OpenShift, and as part of IBM's Cloud Integration Platform. Learn more about the IBM on Cloud offering, where IBM will provide a managed MQ deployment running on multiple public clouds as well.

Event-driven Microservices using IBM Event Streams, Andrew Schofield
Microservices usually communicate synchronously, often using REST APIs. There is an alternative way using events. By adopting an event-based approach for intercommunication between microservices, the microservices applications are naturally responsive (event-driven). This approach enhances the loose coupling nature of microservices because it decouples producers and consumers.

Introducing IBM Event Streams: Making Apache Kafka a Piece of Cake, Kate Stanley
IBM has offered a managed Apache Kafka cloud service for over three years. Recently we announced a new offering, IBM Event Streams, that takes this experience and makes it available for you to run in a private cloud. his session dives deep into the features of IBM Event Streams (both private cloud and as-a-service on IBM Public Cloud), including simplified deployment, geo-replication for disaster recovery, and connectivity to backend IBM MQ systems. The discussion will cover how these help you work with Apache Kafka, and how to use them in practice.

IBM Event Streams Roadmap: The Future of the Event-Driven Enterprise, Alan Chatt
Real-time data will power the next generation of applications we use to engage with customers, making our apps more responsive and intelligent, and differentiating our digital business. We will use streams of events to get data to where it's required before it needs to be there, feeding real-time insights or driving the applications directly. IBM Event Streams—enterprise-ready Apache Kafka—is the ideal foundational technology for this new, event-driven workload. Join this session to explore the trends in this fast-evolving space, and understand how these will shape the future technical direction for IBM Event Streams, as we help your company to become an event-driven center.

API Connect & Gateways What's New and Roadmap, Qi Li / Amit Acharya
Join us to learn about What's New in API Connect and Gateway for 2019. We will cover the latest features and share the roadmap going into 2019/2020 discussing feedback from the market, clients and you helping us to shape the future of API Connect & Gateway.

API Connect deployment best practices, Qi Li / Amit Acharya
Join us to learn from real-world customer examples how to deploy IBM API Connect for production, QA and dev/test topologies. The session will dive deep into the design and implementation architecture to make API Connect highly available across data centers in a Kubernetes or VMWare environment, across any cloud or on-premises management scenario.

API Connect and Gateway - Performance and Security, Qi Li / Amit Acharya
Security and performance are the two major cornerstones and challenges in any API microservices deployment. But you do not have to sacrifice one for the other. In this session, we will cover the concepts, technology and steps to implement your API solution to get the best security with the highest performance, in order to meet your consumers' demands.

IBM Hybrid Cloud Strategy, ICP and MCM, Kyle Brown
IBM has been clear in articulating that Hybrid and Multicloud are central pillars of its strategy. But what are the practical implications of that strategy? What does it mean for you as a client as you look towards modernizing your applications and infrastructure? In this talk, Kyle will tease apart the five underlying principles behind IBM’s Cloud Strategy, and discuss how that directly leads to our plans for IBM Cloud Private, IBM Multicloud Manager, and the IBM Cloud Application Platform. He’ll discuss current features and product plans, explain how they fit with IBM’s middleware strategy, show how they relate to IBM’s public cloud strategy, and explain how they form the core of IBM’s overall Hybrid cloud approach.

Application Modernization: An Expanded View, Kyle Brown
When people speak about Application Modernization for the Cloud, they often take a view that is limited to one product set or particular architectural viewpoint. What we have found is that the topic is larger than any single vantage point and that you need to take a holistic viewpoint to attack the problem meaningfully. In this talk, Kyle will examine the architectural premises behind application modernization, describe the business challenges that it entails, and look at it from multiple lenses: Interface Modernization, Code modernization, Deployment Modernization, Integration Modernization, Operations Modernization and Organizational Modernization. He’ll show how all of these different viewpoints complement each other, and how all are necessary to fully encompass all of the challenges of modernizing legacy applications.

How to move big data into and out of IBM Cloud Private with Aspera, Per Hansen / Richard Heitmann
IBM Aspera high-speed transfer technology is now available for IBM Cloud Private (ICP). Built on the patented FASP transfer protocol, Aspera for ICP moves data into, out of, and between private and public clouds, at speeds up to hundreds of times faster then traditional methods such as FTP, SCP and physical disk shipments.

Enable hybrid, multicloud high-speed data migration, collaboration and sharing with IBM Aspera, Per Hansen / Richard Heitmann
Hybrid multicloud infrastructure is the new normal, but moving data across multiple clouds and on premises infrastructure presents numerous challenges. Learn how to leverage the power of Aspera on Cloud SaaS, to quickly migrate, upload and exchange large files and data sets up to 100s of times faster then traditional methods. Store, access and deliver data across multiple public clouds and on premises storage with the easy to use Web user interface, or programmatically with the REST APIs.

WebSphere and Application Platform - Update and Roadmap, Ian Robinson
IBM WebSphere just celebrated 20 years of innovation by becoming both the world's first Java EE 8 platform and the first MicroProfile platform—giving the very latest cloud-native applications a head start, as well as providing an optimized container environment for Spring apps. At the same time, we brought greater value to existing applications through Java performance innovation and developer productivity improvements via integration with some of the latest cloud DevOps toolchains. In 2019 we have moved to MONTHLY GAs (really!) of WebSphere Liberty and Open Liberty so lets talk about "agility without fear". We also just introduced the IBM Cloud Application Platform to make it easier (and cheaper) to use kubernetes as the management plane for WebSphere. And we'll be announcing an update to WAS ND very shortly that includes a common management view of WebSphere assets deployed across ND cells and Kubernetes clusters to support common cloud transformation scenarios. There's a lot going on in the industry around Java at the moment and this session will also look at how WebSphere is at the leading edge of that. WebSphere is at the heart of IBM Cloud - come hear all the reasons why WebSphere is better than ever.

Intelligent Automation: infusing AI in business operations - Stephane Mery, Eric Mazeran

Artificial Intelligence is the key enabler for product and service innovation. However, to put it at work and inject intelligence in existing operational systems, practitioners need to be aware of the challenges and apply the proper methodology. This session will cover how we can make artificial intelligence operational and how it should fit in companies automation strategy. Automating operational decisions infused with AI is key realize the value of AI. This session will cover how your business processes can take advantage of AI by using the latest innovations in the IBM Digital Business Automation platform and how Operational Decision Manager is evolving toward a more general decisioning platform mixing business rules and Machine Learning.


Immerse yourself and engage in deep, technical conversations with our experts. Meet the minds behind our Cloud, Integration and Messaging solutions, plus Blockchain, Application Modernization and Process Automation. Work together to solve your business challenges and answer your questions.  

 Tours and Demos

A chance to explore… visit our Design Studio and learn more about how we design our Integration products, see behind the scenes of our own development Labs, visit our Emerging Technologies research Lab, Hursley Museum and more!

 1:1 Meetings

Engage in one-on-one interactions with top IBM Lab architects and senior executives. Meetings can be pre-booked on your registration form, through your IBM representative, or by contacting the Hursley Summit team.

Be part of the conversation 

Keep up to date with the latest information, join the conversations and help to shape the event to meet your interests. Use #IBMhursum in your Tweets to keep in touch. 

Contact Us

For more information, or to pre-arrange your 1-1 meetings, please contact your IBM sales rep, or the Hursley Summit team at